The Halo Effect
By: Phil Rosenzweig | Business
Central among these delusions is the Halo Effect--the tendency to focus on the high financial performance of a successful company and then spread its golden glow to all its attributes--clear strategy, strong values, brilliant leadership, and outstanding execution. But should the same company's sales head south, the very same attributes are universally derided--suddenly the strategy was wrong, the culture was complacent, and the leader became arrogant.BUY ON AMAZON
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