The Halo Effect
By: Phil Rosenzweig | Business
Central among these delusions is the Halo Effect--the tendency to focus on the high financial performance of a successful company and then spread its golden glow to all its attributes--clear strategy, strong values, brilliant leadership, and outstanding execution. But should the same company's sales head south, the very same attributes are universally derided--suddenly the strategy was wrong, the culture was complacent, and the leader became arrogant.
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Influence: The Psychology of Persuasion
By: Robert Cialdini | Influence, Leadership
You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.
Inside the Mind of Sales
By: Derek Borthwick | Business
In this book, you will learn the hidden secrets of how people’s minds actually work.
You will discover how to be successful when selling, presenting and negotiating using a simple step by step proven process.
You will learn to skyrocket your sales be an expert in the psychology of successful selling, sell with confidence, charisma and conviction, control and dominate the sales process, effectively persuade and influence people, easily get customers to respect and like you, naturally, get customers to want to buy from you, rapidly build rapport with anyone, anytime and anywhere, hack into the mind of customers and clients, successfully destroy objections, negotiation like a pro,turbocharge your closing rate.
Rich Dad Poor Dad
By: Robert Kiyosaki | Leadership
Rich Dad Poor Dad is Robert's story of growing up with two dads ― his real father and the father of his best friend, his rich dad ― and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.
25 Years...20/20 Hindsight
In the 25th Anniversary Edition of this classic, Robert offers an update on what we’ve seen over the past 25 years related to money, investing, and the global economy. Sidebars throughout the book will take readers “fast forward” ― from 1997 to today ― as Robert assesses how the principles taught by his rich dad have stood the test of time.