How to Win Friends and Influence People
By: Dale Carnegie | Influence
Born in poverty on a farm in Missouri, he built himself a successful career as a traveling salesman before moving on to teach public speaking at a New York YMCA in 1912. His course was a hit, and within two years he had moved out of the YMCA and founded the Dale Carnegie Institute to accommodate the huge demand for his classes. His 1936 book HOW TO WIN FRIENDS AND INFLUENCE PEOPLE was a global bestseller, selling almost 5 million copies during his lifetime and becoming a staple of business curriculums around the world.
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The Seven Principles For Making Marriage Work
By: John Gottman | Relationship
Straightforward in its approach, yet profound in its effect, the principles outlined in this book teach partners new and startling strategies for making their marriage work.
Gottman has scientifically analysed the habits of married couples and established a method of correcting the behaviour that puts thousands of marriages on the rocks. He helps couples focus on each other, on paying attention to the small day-to-day moments that, strung together, make up the heart and soul of any relationship. Packed with questionnaires and exercises whose effectiveness has been proven in Dr Gottman's workshops, this is the definitive guide for anyone who wants their relationship to attain its highest potential.
Inside the Mind of Sales
By: Derek Borthwick | Business
In this book, you will learn the hidden secrets of how people’s minds actually work.
You will discover how to be successful when selling, presenting and negotiating using a simple step by step proven process.
You will learn to skyrocket your sales be an expert in the psychology of successful selling, sell with confidence, charisma and conviction, control and dominate the sales process, effectively persuade and influence people, easily get customers to respect and like you, naturally, get customers to want to buy from you, rapidly build rapport with anyone, anytime and anywhere, hack into the mind of customers and clients, successfully destroy objections, negotiation like a pro,turbocharge your closing rate.
The Virgin Way
By: Richard Branson | Leadership
With over 40 years in business, Richard Branson is an inspiring pioneer of humanitarian projects and an iconic business leader. In The Virgin Way- How to Listen, Learn, Laugh and Lead,Richard shares and distils his secrets of leadership and success. Featuring anecdotes from his own business dealings, as well as his observations of many others who have inspired him - from politicians, business leaders, explorers, scientists and philanthropists - Richard reflects on the qualities he feels are essential for success in today's world.
This is not a conventional book on leadership. There are no rules - but rather the secrets of leadership that he has learned along the way from his days at Virgin Records, to his recent work with The Elders. Whether you're at the beginning of your career, or head of a Fortune 500 company - this is your guide to being your own CEO (Chief Enabling Officer) and becoming a true leader - not just a boss.