How to Win Friends and Influence People
By: Dale Carnegie | Influence
Born in poverty on a farm in Missouri, he built himself a successful career as a traveling salesman before moving on to teach public speaking at a New York YMCA in 1912. His course was a hit, and within two years he had moved out of the YMCA and founded the Dale Carnegie Institute to accommodate the huge demand for his classes. His 1936 book HOW TO WIN FRIENDS AND INFLUENCE PEOPLE was a global bestseller, selling almost 5 million copies during his lifetime and becoming a staple of business curriculums around the world.
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Sell or Be Sold
By: Grant Cardone | Business
Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind.
In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue. You will learn how to handle rejection, turn around negative situations, shorten sales cycles, and guarantee yourself greatness.
Money Master the Game
By: Tony Robbins | Wealth
7 Simple Steps to Financial Freedom. Money: Master the Game contains expert advice for readers of every income level, providing guidance through the steps to become financially free by creating a lifetime income plan. This book delivers invaluable information and essential practices for getting your financial house in order. It's the book millions of people have been waiting for.
The Halo Effect
By: Phil Rosenzweig | Business
Central among these delusions is the Halo Effect--the tendency to focus on the high financial performance of a successful company and then spread its golden glow to all its attributes--clear strategy, strong values, brilliant leadership, and outstanding execution. But should the same company's sales head south, the very same attributes are universally derided--suddenly the strategy was wrong, the culture was complacent, and the leader became arrogant.