Influence: The Psychology of Persuasion
By: Robert Cialdini | Influence, Leadership
You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.
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The Virgin Way
By: Richard Branson | Leadership
With over 40 years in business, Richard Branson is an inspiring pioneer of humanitarian projects and an iconic business leader. In The Virgin Way- How to Listen, Learn, Laugh and Lead,Richard shares and distils his secrets of leadership and success. Featuring anecdotes from his own business dealings, as well as his observations of many others who have inspired him - from politicians, business leaders, explorers, scientists and philanthropists - Richard reflects on the qualities he feels are essential for success in today's world.
This is not a conventional book on leadership. There are no rules - but rather the secrets of leadership that he has learned along the way from his days at Virgin Records, to his recent work with The Elders. Whether you're at the beginning of your career, or head of a Fortune 500 company - this is your guide to being your own CEO (Chief Enabling Officer) and becoming a true leader - not just a boss.
12 Rules for Life
By: Jordan Peterson | Self Help
Jordan Peterson has become one of the world's most electrifying and influential public thinkers, with his lectures on topics ranging from the Bible to mythology to romantic relationships capturing audiences of tens of millions. His startling message about the value of personal responsibility and the search for meaning has resonated powerfully around the world.
In this book, he combines the hard-won truths of ancient wisdom with decades of clinical experience to provide twelve profound and practical principles, from setting your house in order before criticising others to comparing yourself to who you were yesterday, not to someone else today. Gripping, thought-provoking and deeply rewarding, 12 Rules for Life offers an antidote to the chaos in our lives- eternal truths applied to our modern problems.
Inside the Mind of Sales
By: Derek Borthwick | Business
In this book, you will learn the hidden secrets of how people’s minds actually work.
You will discover how to be successful when selling, presenting and negotiating using a simple step by step proven process.
You will learn to skyrocket your sales be an expert in the psychology of successful selling, sell with confidence, charisma and conviction, control and dominate the sales process, effectively persuade and influence people, easily get customers to respect and like you, naturally, get customers to want to buy from you, rapidly build rapport with anyone, anytime and anywhere, hack into the mind of customers and clients, successfully destroy objections, negotiation like a pro,turbocharge your closing rate.