Influence New and Expanded The Psychology of Persuasion

Influence: The Psychology of Persuasion

By: Robert Cialdini | Influence, Leadership

You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.

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