The Halo Effect
By: Phil Rosenzweig | Business
Central among these delusions is the Halo Effect--the tendency to focus on the high financial performance of a successful company and then spread its golden glow to all its attributes--clear strategy, strong values, brilliant leadership, and outstanding execution. But should the same company's sales head south, the very same attributes are universally derided--suddenly the strategy was wrong, the culture was complacent, and the leader became arrogant.
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Sell or Be Sold
By: Grant Cardone | Business
Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind.
In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue. You will learn how to handle rejection, turn around negative situations, shorten sales cycles, and guarantee yourself greatness.
Pitch Anything
By: Oren Klaff | Business
A venture capitalist and popular radio show host teams up with a New York Times bestselling author to explain how to craft and deliver a winning pitch for any occasion by tapping into the evolutionary power of the human brain
12 Rules for Life
By: Jordan Peterson | Self Help
Jordan Peterson has become one of the world's most electrifying and influential public thinkers, with his lectures on topics ranging from the Bible to mythology to romantic relationships capturing audiences of tens of millions. His startling message about the value of personal responsibility and the search for meaning has resonated powerfully around the world.
In this book, he combines the hard-won truths of ancient wisdom with decades of clinical experience to provide twelve profound and practical principles, from setting your house in order before criticising others to comparing yourself to who you were yesterday, not to someone else today. Gripping, thought-provoking and deeply rewarding, 12 Rules for Life offers an antidote to the chaos in our lives- eternal truths applied to our modern problems.