
Inside the Mind of Sales
By: Derek Borthwick | Business
In this book, you will learn the hidden secrets of how people’s minds actually work.
You will discover how to be successful when selling, presenting and negotiating using a simple step by step proven process.
You will learn to skyrocket your sales be an expert in the psychology of successful selling, sell with confidence, charisma and conviction, control and dominate the sales process, effectively persuade and influence people, easily get customers to respect and like you, naturally, get customers to want to buy from you, rapidly build rapport with anyone, anytime and anywhere, hack into the mind of customers and clients, successfully destroy objections, negotiation like a pro,turbocharge your closing rate.
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The Halo Effect
By: Phil Rosenzweig | Business
Central among these delusions is the Halo Effect--the tendency to focus on the high financial performance of a successful company and then spread its golden glow to all its attributes--clear strategy, strong values, brilliant leadership, and outstanding execution. But should the same company's sales head south, the very same attributes are universally derided--suddenly the strategy was wrong, the culture was complacent, and the leader became arrogant.

How to Win Friends and Influence People
By: Dale Carnegie | Influence
Born in poverty on a farm in Missouri, he built himself a successful career as a traveling salesman before moving on to teach public speaking at a New York YMCA in 1912. His course was a hit, and within two years he had moved out of the YMCA and founded the Dale Carnegie Institute to accommodate the huge demand for his classes. His 1936 book HOW TO WIN FRIENDS AND INFLUENCE PEOPLE was a global bestseller, selling almost 5 million copies during his lifetime and becoming a staple of business curriculums around the world.

The 7 Habits of Highly Effective People
By: Stephen R. Covey | Business
Stephen R. Covey's book, The 7 Habits of Highly Effective People, has been a top seller for the simple reason that it ignores trends and pop psychology for proven principles of fairness, integrity, honesty, and human dignity. Celebrating its 15th year of helping people solve personal and professional problems, this special anniversary edition includes a new foreword and afterword written by Covey that explore whether the 7 Habits are still relevant and answer some of the most common questions he has received over the past 15 years.
